The heat from the cricket endorsement pitch is cooling, with rates falling between 25 and 50 per cent as advertisers shy away from new deals.Industry sources say the only major cricketer to have signed on for a new brand in the last six months is Yuvraj Singh. Up-and-coming players like Gautam Gambhir, Rohit Sharma and Suresh Raina are charging Rs 40 lakh to Rs 60 lakh but have not signed any new individual deals in the last few months.
Experts say Dhoni will continue to be relevant.
Ahead of the WTC Final next month, former Australian skipper Ricky Ponting opened up on India and Australia's chances for the big game.
Rohit Shetty returns with the 13th season of the adventure reality show Khatron Ke Khiladi, and the contestant line-up seems quite interesting.
Debit card payments remained sluggish due to the surge in digital transactions after the pandemic, and the Unified Payments Interface (UPI) has emerged as the most popular mode of money transfer, particularly for small value transactions, according to RBI data. In July 2020, the total debit card spends stood at Rs 2.81 trillion, as compared to Rs 3.15 trillion in July 2023, reflecting a growth of 11.96 per cent. UPI spends have seen a whopping growth of 428 per cent, zooming from Rs 2.90 trillion to Rs 15.33 trillion during the same period, the data revealed.
'With the World Cup around the corner and being hosted by India, the demand has risen manifold. We manufacture around three million bats annually but the demand for this month and the previous one was 15 times higher. We manufactured around three to four million bats in two months that we delivered'
Nets three more foreign brands for exclusive retailing, but the cost of the business model may be high, say experts.
Sourav Ganguly backs Tilak Varma to be India's No 4 if Shreyas Iyer unavailable
Fraudsters in Himachal Pradesh minted a series of a cryptocoins -- two of which were KRO and DGT -- to cheat thousands of investors of more than Rs 200 crore over a period of five years, beginning in 2018 -- the year the crypto reached fever pitch.
It is not an easy life even for someone like Dravid, whose touch points with cricket spread across decades, formats and varied roles.
Neeraj Chopra's rise to stardom from a Haryana village has been nothing short of spectacular.
Off-spinner R Ashwin is matching Indian batsmen at their game
Seeking to leverage each other's brand strength, watch manufacturer Titan on Thursday joined hands with leading designer Rohit Bal to come out with a range of luxury watch collection targeting the top segment.
Greenwashing is making misleading or false environment-friendly claims about a product. Consumers in India currently do not have any way of telling whether a claim is authentic or greenwashing. And one never hears of action against any company for making false claims of being environment-friendly.
A fairytale moment unfolded at the Wankhede as Virat Kohli climbed to the summit, overtaking the legendary Sachin Tendulkar.
Luxury brand Chivas Regal organised The Chivas Studio, a 3-day event in Mumbai over the weekend, showcasing the latest in art, photography, sculpture, jewellery, music and fashion. Here's a look at a joint showing by veteran designers Rohit Bal and Manish Malhotra.
'It didn't seem like ICC event, it seemed like BCCI event'
The government will soon come out with guidelines for social media influencers, making it mandatory for them to declare their association with the product they endorse, sources said.
From Chennai Express to Singham 2, Rohit Shetty is between two blockbuster films and is quite kicked about his newest stint as host on Khatron Ke Khiladi's latest season.
Rahul has scored only 22 runs in three games but the coach said that there is no chance of replacing him
Siraj was perhaps the only bright spot for India with the ball
Mumbai Indians elevate Jayawardene, Zaheer to new central roles
The government on Friday made it mandatory for social media influencers to disclose their "material" interest in endorsing products and services and violations can attract strict legal action, including ban on endorsements. The regulations are part of continuing efforts to curb misleading advertisements as well protect the interests of consumers amid the expanding social influencer market which is projected to be worth around Rs 2,800 crore by 2025. The new guidelines named 'Endorsement Know Hows -- for celebrities, influencers and virtual media influencers (Avatar or computer generated character) on social media platforms' has been issued by the Department of Consumers Affairs.
India have recalled Ajinkya Rahane to reinforce their batting line-up, which will have to be at its best to negate the Australian attack.
Oyo has recently undergone large-scale corporate restructuring, setting up several subsidiaries and bifurcating operations globally.
'Bollywood actresses like Parveen Babi and Zeenat Aman were huge inspirations, and they have stuck with us.'
'If you are below your best against top-quality sides you'll get found out and they were.'
We have to play aggressive cricket, says stand-in skipper KL Rahul
Sukanya Verma plans your OTT menu this week.
World Cup-winning captain Mahendra Singh Dhoni was seen interacting with the India players after their series-clinching win in the second T20 International against England in Birmingham on Saturday.
'At such a young age, he has already played some of the most incredible knock so in the coming 8-10 years, I feel he'll be more mature.'
'Now that you are in heaven dad, I know you will continue to protect me.'
Comfort and chemistry go hand in hand, so Tabu's versatile vigour and Devgn's brooding intensity has regularly complemented their working styles in solidarity and conflict.
A founding member franchise of Indian Premier League, Mumbai Indians is a two-time winner of the T20 League in 2013 and 2015 and an equal number of Champions League T20 titles.
"I can understand that if I stand in his shoes that even if you are continuously benched for India. It is difficult, as much as I speak to them, it's no consolation for not playing, but at the same time, if I can repeat the point and keep a healthy atmosphere, it's fine."
India opener Rohit Sharma also took to the micro-blogging site to offer his condolences.
Raina feels the left-handed Rishabh Pant could be the X factor for India alongside Hardik Pandya
.jpg)
Big brands are keen to tie up with IPL for advertising purposes.
'Rahul Vijay wants me to be authentic because, then, there's no burden of pretending to be someone. There's no facade. I'm thankful to him for that.'
© 2026 Rediff.com - Advertise with us - Disclaimer - Privacy Policy - Sitemap - Feedback - About us - Terms of use - Grievances